What a PR Media Company Can Offer Your Medical Practice

Business promotion is a necessary component in all industries, even for medical practices. While retail operators understand this part of managing a business, many physicians do not realize the value of promoting their services in order to grow their practice.

However, a number of healthcare professionals have realized the value of public relations. Patients have multiple options in the current healthcare marketplace and their choices for treatment are often made based on their exposure to ads and other marketing techniques. A public relations media company that provides marketing and advertising can be a real asset to any healthcare provider. Here are three of the biggest reasons why your medical practice might consider hiring a PR media company:

1. Comprehensive Evaluation of Advertising Needs

Healthcare facilities share many things in common but each is unique in its own way. A PR media company that specializes in working with medical practices understands this.

  • An experienced media company will know the best time slots to run commercials for your practice’s demographic.
  • A PR media company can choose the most effective print publications to place ads for your practice, and at what times of year, day of the week, and region.
  • Media companies can determine where and how often ads should be purchased based on measured results from previous campaigns.

2. Cost Effectiveness

Most healthcare professionals prefer to maintain a lean workforce with everyone having defined duties for which they are specifically trained and responsible. This usually precludes having any employees available for handling PR.

  • A PR media company can evaluate the strengths and pain points of your medical practice in terms of growth versus stagnation or even attrition in numbers of patients. After a thorough analysis, the PR experts can determine a marketing and advertising strategy that offers your practice the best potential for return on investment.
  • Hiring a public relations media company to oversee and manage your practice’s advertising will likely be less expensive than dedicating existing or additional employees to those tasks. Another advantage is that employee media training and turnover will not be your concern.

3. Time Effectiveness

Time is money in every type of business, and managing time productivity is of supreme importance for busy healthcare providers. Many times the staff can be stretched thin as it is. A public relations media company can free up the time it would otherwise take to develop a marketing strategy through a local company office.

  • Doctors and technicians can then focus their time and efforts on providing treatment.
  • A PR firm New York, NY trusts can focus on increasing traffic to the healthcare provider’s website and ultimately bring new patients through the front door.
  • Profit margins are not always the top priority when people’s lives are at stake, but financial concerns are still crucial to maintain the long-term health of a medical practice.

Marketing can be a much more challenging undertaking than many business owners understand. Thanks in large part to the digital age and the Internet, there are many options available now for marketing and advertising. Consider meeting with a professional public relations media company to discuss what they can do for your medical practice, and how they can maximize your growth potential.

Goldman McCormick Public Relations Thanks to our friends and contributors from Goldman McCormick PR for their insight into PR for medical offices.

Suffering With Fibromyalgia Pain? Get Real Relief Without Drugs

If you’re suffering from Fibromyalgia, or suspect you are, there’s nothing worse than the endless assault of pain that it brings.

And if you’ve seen your doctor, only to be told that “there’s nothing wrong that we can find,” or “you shouldn’t expect any relief without side effects, so you better learn to cope with them.”

Then you know how utterly worthless “mainstream” medicine’s answers are for relieving you of your Fibromyalgia pain.

You either get shoved out the door with a cookie-cutter diagnosis on a sheet of paper telling you to drink more water… eat more healthy food… get more exercise… and sleep 8 hours a night.

Oh, and don’t forget to pay your deductible on the way out…

See, the problem is, most doctors don’t believe there’s really anything wrong with you when you describe your symptoms.

That’s because your Fibromyalgia pain can be so widespread, and the symptoms so general.

What’s more, the general tests your doctor may give you aren’t designed to look for or diagnose Fibromyalgia. So it’s never on their “radar” as a potential culprit for your symptoms.

On the off chance your doctor does believe you, and admits you may have Fibromyalgia…

They’re all too quick to scribble out a prescription for pain killers to “solve” your troubles.

But here’s the trouble with painkillers:

If you’re like a lot of Fibromyalgia sufferers, the pills don’t even work!

Or if they do, it’s only to dull the pain a little, never to make it go away.

Plus, you’re left to deal with side effects like:

Dizziness, spiked blood pressure, mood swings, trouble sleeping, increased weight gain, blackouts, and a whole host of other nasty issues…

And as even the very limited help these drugs provide starts to fade, you need to take more and more to get even a ripple of relief.

This taxes your organs and can cause serious damage, and a cascade of health issues that make Fibromyalgia seem like a walk in the park.

I know this all sounds terrible… but I do actually have good news for you…

You CAN get real, lasting relief from your Fibromyalgia pain – without drugs or pain pills.

In fact, there are only three simple steps needed for you to find the relief you’re searching for.

There are some important nuances to each step that would take too long to explain in a simple blog post like this one.

But I want you to get real relief from your Fibromyalgia as soon as possible. So here’s what I’ve done.

I wrote out every detail of each step, in simple, easy to understand language.Fibromyalgia

Then compiled all the steps into a FREE REPORT that I’d like to give you.

It takes only 10-15 minutes to read, and once you’re done, you’ll know exactly how to get relief from your Fibromyalgia – starting today!

All without drugs or dangerous, addictive painkillers.

There’s no reason to continue suffering with Fibromyalgia pain any longer.

Just reading the report will put you on the fast-track to relief.

For instant access to your FREE REPORT, simply click here.

Does Numbness And Tingling Mean Deeper Health Threats?

If you have numbness and tingling in your arms, legs, hands or feet, do NOT ignore it.

Most folks chalk up their symptoms to sleeping limbs, a small injury they don’t remember getting, or just something that will go away by itself.

Do NOT fall into this trap.

There are actually two broad categories of health problems associated with numbness and tingling. And each category has many possible root causes.

You see, it’s not enough to just solve your numbness and tingling, and that’s why you must find out the underlying cause and remedy it – or else it will find other ways to wreak havoc on your health.

Once you know which category your symptoms fall under, and the underlying root cause, you can begin to map out a plan to treat it.

Pills, cookie cutter programs, and surgery should be the last thing you think about.

They rarely work, because their aim – in fact the aim of most of modern medicine’s “cures” – is only to treat your current set of symptoms, not the root cause.

But as you already know, unless the underlying cause of your numbness and tingling is solved, new symptoms will show up.

Instead of chasing the next batch of symptoms, you need to look at alternative therapies and solutions to treat the deeper health issue once and for all.

There are many alternative therapies available to you if you need them.

The first step is to find out IF your numbness and tingling may be the sign of a deeper health issue.

To help you find out, I’ve written a SPECIAL REPORT that I’d like to give you FREE today.Numbness and Tingling

This report covers topics such as:

  • The two broad categories of numbness and tingling…
  • How to quickly and easily know which category you fall under – if any…
  • The deeper health risks that cause numbness and tingling…
  • How to get a proper diagnosis of your unique health situation…
  • Some of the highly effective alternative therapies for treating the underlying causes of numbness and tingling…
  • How to ensure you find the right type of doctor to treat you…
  • And much more…

To get a copy of this FREE REPORT and find out once and for all if your numbness and tingling could be the sign of larger, hidden health risks…

Simply click this link and let me know where you like me to send it.

If you have any questions about your numbness and tingling that you’d like answered immediately, simply call our office at 240-205-7266 and a team member will be happy to help you.

Chiropractic Care and Personal Injury Claims

When an injured person files a personal injury claim, necessary medical costs and other expenses are typically included in the damage award. As one of most common types of treatments after an accident, chiropractic care is often part of the damage claim.
A majority of injuries are related to musculoskeletal conditions such as:
• Whiplash
• Cervical injuries
• Thoracic injuries
• Lumbar strains/sprains
Chiropractic treatments can specifically treat soft tissue injuries including the types listed above. It has been medically proven to be especially effective as such.
Yet, choosing to be treated by a chiropractor does not always result in automatically receiving compensation through a claim for those treatments. For one thing, not all insurance plans recognize that chiropractic care qualifies for reimbursement.
Proving Medical Expenses Were Reasonably Necessary
When an injured person files an accident claim, the negligent party is usually responsible for paying all reasonable and necessary medical expenses that were accident-related. Proof of damages requires submitting all medical and treatment receipts or invoices that were incurred from caring for the injury.
However, receiving treatment, including chiropractic care, does not mean the insurance company or jury (in a lawsuit) will agree that the treatment was necessary. is vague or inconclusive could be denied as not reasonably necessary.
In highly contested cases, it is often crucial to hire an expert witness who can testify to the efficacy of that type of medical treatment for the person’s injuries. In response, the defendant can also hire an expert witness who will contradict the other expert’s testimony.
Ultimately, the jury will decide how much of the chiropractic expenses were reasonably necessary. Even though the jury might be skeptical about the necessity of receiving treatment from a chiropractor, these expenses cannot be prohibited based on the argument that the treatments were not valid medical expenses.
Still, the jury might be persuaded that some of the treatment from a chiropractor was necessary. If so, the defendant would only pay a portion of the total bill, which can be substantially high after several months.
Settling Chiropractic Expenses with Insurers
A majority of personal injury cases are settled before being brought to a jury. Many times, the defendant’s insurance company is willing to negotiate a reasonable settlement. However, this is not always the case.
If full recovery is expected but the plaintiff is still receiving treatment, settling might not be the best thing. The chiropractor may require more treatments so the patient can reach the maximum potential for recovery.
In this type of situation, mounting chiropractic bills and the uncertainty of whether or not the bills will be paid becomes concerning for the accident victim. In this scenario, it may be in your best interest to meet with a personal injury lawyer Phoenix AZ relies on who can help you decide on the best course of action.
Lorona-Mead-main-logoThanks to our friends and contributors from Lorona Mead LLP for their insight into personal injury and chiropractic care.

Medical Offices and Urgent Care Centers Find Their Place in the Net Lease Market

The Net Lease Medical Sector is rapidly evolving. In the past it has been heavily dominated by dialysis companies like Fresenius and Davita Dialysis, but in recent times hospitals, healthcare systems, and urgent care centers have begun to create a commanding presence in the net lease market.

The emergence of medical offices as a popular single tenant net lease asset is due in large part to the Stark Law and Anti-Kickback Statute, which penalize hospitals for referring patients to a physician with whom they have a financial association other than payment for services. This includes rent payments from tenant physicians to hospitals.

As a result, hospitals have begun to build medical office buildings through developers and sale leaseback transactions. The structure of these arrangements shifts the hospital from the role of the landlord, to the role of the tenant. Hospitals are a more secure guarantor than individual practitioners, and they tend to sign long term leases of 15-20 year minimums.

These full service medical office buildings and urgent care facilities are prime investments for investors interested in single tenant net lease assets. Here are four reasons why.

1) Medical Offices and Urgent Care Facilities Offer Strong Tenant Retention

Capital improvements of $200 psf are common for medical tenants due to the high cost of equipment and trade fixture installation. The high cost of switching locations, leads tenants to sign long term 15-20 year leases and dictates they will remain in your facility for a long period of time. The lease is signed by one guarantor. However, there is usually a wide mix of tenant specialties, each supplying patients to another sector. This prohibits tenants from changing location.

2) Net Lease Properties in the Medical Sector have Higher Returns for Similar Levels of Risk

According to Calkain’s in-house research, the average STNL cap rate for 2016 was 6.25% excluding properties in the medical sector. The overall medical sector for STNL in 2016 came in higher at 6.83%. This spread has narrowed in 2017 due to the increase in demand for medical properties.

3) Medical Office Buildings and Urgent Care Centers Are Recession Proof

There is a high demand for healthcare services no matter the economic conditions. In fact, the operational strength of these facilities increases in hard times. According to the David Lawrence Center, in 2009 Urgent Care admissions increased by 47%, Adult Medical Services increased by 27% and Children’s Outpatient Services rose 90%.

4) Medical Sector Single Tenant Net Lease Properties Have Great Locations

The industry is still in its infancy, allowing for new operations to be developed in highly visible locations within prime real estate markets. Thereby reducing the re-tenant risk investors take on, should the tenant decided to opt out of their lease at the end of the 20 year term.

When the credit of the guarantor, location of the properties, long-term leases, stable cash flows, and higher returns are taken into account, it is easy to see why the net lease medical sector is currently one of the most attractive property types for single-tenant net lease investors. The outlook for the Medical Net Lease Sector is very bright over the next 10 years.

Thanks to our friends and contributors from Calkain for their insight into a look at the business side of medical offices and urgent care centers.

Lower Back Pain After A Car Accident

There are two injuries that are common in car accidents, whether it is a small rear-ending collision or something larger than that. Neck pain and back pain. One or both are a frequent symptom, and the injured party doesn’t always feel it right away as it often becomes worse after a few days.

The spine and back are made up of an intricate array of muscles, tendons, vertebrae, spinal cord, and discs, all of which take the full force of the impact when a car behind you collides with yours. The severity of the injury depends on the impact on the vehicle, whether a seat belt was worn, and if an airbag went off. Seatbelt and airbag safety features are designed to prevent further injuries to you. They do this by cushioning the blow and minimizing strain on your back.

Seeking Help

This is one of the reasons that it is important to see a medical professional right after an accident. Pain in the legs, numbness and general pain in the back that comes and goes are all symptoms of a back injury. Waiting to get help will not only slow your healing but also will affect the viability of your insurance claim.

There are many different injuries that may cause lower back pain which is why it’s important to determine their cause. To process an insurance claim, the company needs to know how the extent of your medical bills, if you will miss work, or if it’s debilitating enough that you can no longer work.

Some of the back problems that commonly occur after a car accident include:

  • Soft tissue tearing and bruising
  • Compression fractures
  • Herniated discs
  • Axial bursts
  • Dislocation or fractures

All of these have back pain as the main side effect, and the pain can range from mild to excruciating. Also, to diagnose these injuries, the doctors will need to perform tests which are often expensive. They may order any of the following types of diagnostic tests:

  • CAT/CT scans
  • X-rays
  • MRIs

These tests focus on different things, whether that’s soft tissue, bones and fractures, or cartilage damage.


Treatment depends on the nature of the injury, whether you need surgery, medication, chiropractic visits or physical therapy appointments to help ease the pain and let your back heal. These can also get expensive but are included in the economic damages you may be able to recover from those responsible.

Who Pays For It?

The liability of the accident will determine who pays for it unless you live in a no-fault state. No-fault states require that you use your insurance company to cover damages to the car, medical bills, and any required medical visits in the future. However, if you live in a tort state, which makes up the majority of the states, then it would depend on the who is responsible for the accident.

It may be advisable to seek the legal advice of a car accident attorney Des Moines IA relies on who can provide guidance after a review of your case.

Thanks to our friends and contributors from Johnston | Martineau PLLP for their insight into car accident cases.

Office Workers Suffering From Lower Back Pain: Do You Have a Case?

A report by the Occupational Health and Safety Administration concludes that work related back injuries are the second most prevalent injury in the workplace. Common back injuries in the workplace include lower back strain, fractured vertebrae, pinched nerves, spinal cord damage, and herniated discs. Are you suffering from lower back pain caused by job related circumstances? You may be eligible to file a workers comp claim.

What are You Entitled To?

If your back injury is sustained at work, you can make a claim for worker’s compensation benefits. These benefits can pay for the costs of therapy and other medical bills, medications, out-of-pocket costs, and two thirds of your lost wages.

Filing a Claim For Workers Compensation

The process for claiming worker’s compensation starts when you report that you are having lower back pain to your employer. The initial report will be recorded on a form that they will provide you. You will be required to record specific details concerning the date, time, and the cause of the back injuries.

Medical Treatment

After you file your paperwork, you will be given a list of approved physicians you can consult for treatment. The physician you choose will be charged with evaluating you and referring you to specialists such as chiropractors and podiatrists. After your physician concludes that you have attained the level of maximum medical improvement, you will be approved to return to work.

Disability Level

Your doctor may diagnose your back injury as either:

  • Temporary partial disability- In this case, you are permitted to return to work after your recovery period is over.
  • Permanent partial disability- In this scenario, if you are physically unable to return to your position, your employer may be required to transfer you to a job that fits your disability. If there is no such position, you may be required to look for employment elsewhere. A workers comp attorney can advise you on your rights specific to the circumstances of your case.
  • Permanent total disability- In this case, you cannot go back to your former employment. For those workers diagnosed with a permanent total disability due to circumstances related to their job, it’s very important to get a Palm Beach County workers compensation attorney. This is because the amount of money you will lose from not working is likely to be substantial. In addition, you may be faced with significant medical costs. It’s not unusual for those suffering severe physical disabilities to be required to undergo a major home renovation. They may be unable to use the existing stairs, toilet, sink, shower, kitchen counters and cabinets, etc. without modifications. A lawyer can help you obtain a fair settlement to pay for these and other costs you incur due to your disability.

Lower back pain can have debilitating effects on a person’s ability to function in their daily life. It can also cause emotional pain and suffering. If the injury is severe enough it can force a person to leave their career that they have dedicated themselves to for years. If you are suffering from a serious work injury, consider contacting a workers comp attorney who can help protect your rights.

FKThanks to our friends and contributors from the Law Offices of Franks, Koenig & Neuwelt for their insight into back injuries and workers compensation claims.

Follow Up Treatments After Auto Accidents

It is hard to over exaggerate the dangers of an auto accident. The threat of very real and life threatening injuries is immense, and the aftermath of an accident can cause significant heartache and stress for anyone involved, especially if the accident was caused by the negligent driving of someone else. Fortunately, there are legal pathways for the victims of an accident to receive compensation for injuries and other damages caused by a negligent driver.

If you have been hurt in an accident, it is important to seek medical attention immediately. Going to a hospital is not only important for your own safety, as many injuries such as concussions or spinal damage may not seem obvious at first, but doing so helps to document your injuries for any legal action you may have to take against the driver at fault. If the doctor recommends that you come back for follow up treatment, it is crucial that you follow their orders. Again, this is not only because of the importance to your health but for the strength of your auto accident case. If the injuries you received from an accident were severe enough that you were required to make several trips to the hospital for treatment, this will be reflected in any compensation you receive from any successful legal action.

However, if you neglect to go to follow up appointments and this leads to a deterioration in your condition, it can greatly hinder your case. Failure to obey doctor’s orders may be construed by the insurance company as you contributing to your own injuries, and can be used to detract from the settlement you need to fully recover.

Damages from a car crash can go beyond medical expense and can also include pain and suffering or loss wages depending on the case. After an accident, it is important to speak with an experienced car accident attorney Dekalb County GA to see what the best legal path will be for you. Every single case is composed of a multitude of unique factors, and without the help of an attorney it can easily seem hopeless and stressful to find your way through the bureaucracy of it all. After an event as devastating as a car accident, you don’t need to be stressing further with a complicated legal matter. Allow your attorney to ensure that you get the absolute best settlement, to make sure that you to heal as best you can.

AAThanks to our friends and contributors at Andrew R. Lynch, P.C. for their insight into follow up treatments after an accident.

Common On-the-Job Back Injuries

Lifting, pushing, pulling, carrying, bending, twisting, and driving. These are just some of the activities that many of you do on the job.

What do all of these activities have in common? They put you at an increased risk of suffering a back injury.  And the statistics show that many of you either have – or will – suffer a back injury at work during your career. According to the Occupational Health and Safety Administration (OSHA), work-related back injuries are among the most common types of injuries on the job.

The term “back injury” covers a wide range of accidents and injuries. Some of these injuries are minor. They resolve in a matter of days or weeks with limited treatment, and the injured worker is able to return to their pre-injury employment. Others require extensive surgery and lead to permanent impairment that prevents the injured worker from returning to their former job.

Common on-the-job back injuries include:

  • Lower back strains and sprains, also called lumbar sprains: Moving the wrong way too quickly, twisting, or straining to lift a heavy item are common causes of low back strains. These injuries usually resolve within a few months. Common treatment includes pain medication and physical therapy.
  • Bulging, herniated, and slipped discs in the lumbar spine: Your spine is made of many different bones, called vertebrae. These vertebrae are stacked one on top of another. In between the vertebrae sit discs. These are shock absorbers. A workplace accident can cause problems with one of the discs, which in turn can cause pain.
  • Fractured vertebrae: Motor vehicle accidents, heavy machinery malfunctions, falling objects, and slip and falls can cause fractured vertebrae. These are serious injuries that can cause long-term problems.
  • Pinched nerves: A workplace accident can cause the disc to push against a nerve, causing pain not just at the site of the nerve but also into the legs.
  • Lumbar disc disease: As we get older our lumbar spine discs suffer wear and tear. If an accident increases the wear and tear, you may be entitled to workers’ compensation benefits in Virginia. If a work accident aggravates, accelerates, or exacerbates your pre-existing lumbar spine disease, you can win your claim.

Here’s something to keep in mind. No matter the type of on-the-job back injury you suffer, you must prove that a specific event caused a sudden, obvious mechanical or structural change to the body. Repetitive motion injuries are not covered under Virginia workers’ comp. Neither are back injuries caused by basic movements like walking or standing.

Even if you have a history of chronic back pain or prior back surgeries, you should still seek the advice of an experienced Richmond workers compensation lawyer if you hurt your back on the job. If the accident caused additional damage, you can still get benefits.

CRPThanks to our friend and contributor of Corey R. Pollard of Jenkin, Block & Associates P.C. for his insight into common on the job back injuries.

How Much Water Did You Drink Today?

Quick question:

How much water did you drink today? For most people, the answer would be “not enough”.

From everything we drink and swim in, to the ice that reduces swelling, water is all around us (and even in us), a matter of fact – it basically is us!

Water makes up around two thirds of who we are, and influences every single process in our body – which probably explains why we feel a lot better when we drink enough of it.

Now you might be aware of the many ‘tips and tricks’ that are out there on “how to avoid a bad back”, and “how to relieve the pain” – but have you ever heard of drinking more water to help with that?

My guess is you have not!

I get that it might sound ‘too simple’ to make a difference, but dehydration really can be one of the culprits of back pain, and one of the reasons why it stays around for longer than it needs to.

Let me explain…

I know you already know that water affects every organ and cell in your body, but it also plays an enormous role in the health of your back and spine.

In between each section of the spine (the vertebrae) lies a disc – which are mainly made up of water. During the day when we’re standing up, they slowly become dehydrated, then at night when we’re laying down, they rehydrate themselves again (so long as there is ENOUGH water in the body!).

If there’s not enough water in your body, then this isn’t good news for your discs, and eventually this lack of water can cause pain, swelling, and even more problems further down the line.

Just like a car engine needs to keep lubricated to run properly – your body needs water for your joints, organs and muscles to function.

See why your water intake is so important now?

We all know it is! Just not many of us knew that without enough of it back pain can creep up, and stay around for longer.

So next let’s take a look at a few things so you can start living a life with less back pain:

  1. Signs that you’re not drinking enough water – so you can start drinking more of it!
  2. What you can expect when you start drinking more water.


  1. Helpful tips to help you increase your intake!

Lets dive in:

Signs That You’re Not Drinking Enough Water

How do you really know?

Well the most obvious is feeling thirsty, but here’s some not so obvious signs:

  • Feeling tired
  • Dizziness
  • Dry skin and lips
  • Headaches
  • Constipation
  • Mood swings
  • And… joint pain

The list goes on!… But one of the best and most reliable signs is to check your urine – if it’s dark and not a light yellow color, get more water in your system!

What You Can Expect When You Start Drinking More Water…

You already know that water is great for you, but after a few weeks of drinking more of it, what benefits can you expect to see?

Less soreness in your back for one

You’ll feel ‘healthier’, your eyes may not feel as tired, and you’ll feel more alert!

Additionally water can help you lose weight (if that’s something you’d like to achieve), your skin will look clearer and you’ll have a natural glow!

You’ll likely even find you don’t need to reach for the coffee 4 times a day because you feel much more alert.

How Can You Increase Your Water Intake?

Besides using a bigger glass to down your water with, here’s some other tips that might work better for you. I’ll start with my favorite – drinking a glass of water right after waking up.

Before I go to bed I make sure to place a glass of water on my bedside table, that way, when I wake up in the morning, the first thing I see is a glass of water right next to me.

It’s a great feeling knowing that I’ve already consumed almost 15% of my daily water intake before my day has even started. Give it a go, after a week or two it’ll be a new habit and you’ll feel more energetic for it.

Another way you can increase how much you drink is to switch it up.

I get it, water can get boring, but it doesn’t have to be.

Vary still and sparkling water, or add lemon, cucumber or other fruits to your water/ Experiment with it and try to find something that suits you. You could even make your own lemonade, or mix it with fruit juices.

So there you have it, why you need to drink more water to help ease aches and pains, did you have any idea that water played such a huge role in your joint health? Don’t let another day go by of being dehydrated – now you have simple tips to help you drink more water each day.

For more back pain tips like this, click here to download our FREE tips report with quick and simple tips to help ease low-back pain: CLICK HERE NOW