How can your doctor’s office benefit from PR services?

These days, many doctors are thinking critically about what they can do to optimize their conversion rates and expand their brand’s influence. If this is your current objective, you should know that there are many strategies you can employ to ensure that your office moves forward. One way to do so is by obtaining professional public relations services. Review the information below to learn more about PR services and how they can benefit your doctor’s office:

Public Relations Basics

Public relations is a process that involves using multiple marketing strategies to ensure that the client’s brand retains a strong, positive public image. There are a wide range of techniques that PR professionals use to realize these brand-building goals. Some of them include:

  • Celebrity Spokespersons + Seeding
  • Blogger Engagement
  • Community Management
  • Content  and Digital Marketing
  • Communications Strategy
  • Crisis Communications
  • Experiential Events
  • Media Relations
  • Media Training
  • Web Design and Social Media
  • Thought Leadership
  • Video Production

How Your Doctor’s Office May Benefit From PR Services

There are a wide range of benefits that your office will receive when you retain professional PR services.

  1. Optimized Interaction With Media Officials

One of the biggest benefits that you’ll get when you invest in PR services is optimized interaction with media officials. PR representatives work with dedication and precision to ensure that your office can continually connect with key media professionals like journalists and influential bloggers. Maintaining strong, interactive relationships with professionals in the media can empower you to get interviews and other types of public coverage that help you build your brand.

  1. Image Maintenance

Another great benefit of investing in PR services is image maintenance. If your practice runs into legal trouble and hires a lawyer, or receives scandalous coverage in the press, you’ll want to counteract this negative representation with positive feedback from satisfied clients and balanced coverage from media professionals. PR professionals recognize this reality, and that’s why they work with skill and speed to ensure that the information being circulated about your practice is as accurate and positive as possible.

  1. Business Partner Development

In addition to enabling you to optimize your company’s public image, it’s important to note that the use of professional PR services may help you develop business partners. This can happen when your PR campaign results in corporate leaders and entrepreneurs in your sector learning about your medical brand. Once this happens, you may be contacted for joint projects or mutually beneficial business partnerships that can move your office forward.

  1. Cutting Edge Image

One of the most important benefits of attaining professional PR services is that doing so may help to ensure that your company retains a cutting-edge image. This happens as PR professionals constantly update social media accounts and other online platforms to keep your office image is relevant. PR reps may also work to ensure that your offline image shows the target market how up-to-date your medical practice is.

Don’t Delay: Obtain Incredible Public Relations Services Today!

If you’re ready to move your doctor’s office forward, it’s important to know that professional PR services may empower you to realize your client-growth goals. Utilize the information outlined above to determine whether working with a pr firm for physicians New York, NY trust would be right for your medical practice.


goldThanks to our friends and contributors from Goldman McCormick PR for their insight into the benefits of PR for doctors.

Common Joint Injuries for Car Accident Victims

Car accident injuries vary from person to person; however, there are some common joint injuries that result from a car crash. Following are the injuries that are commonly seen from a car crash, and brief information about treatment applied:

The Sacroiliac Joint

The Sacroiliac Joint also referred to as the SI joint connects the bottom of the spine with the pelvis. Vehicle accidents can cause this joint to take damage and cause a person to have restricted movement, pain in the lower back and buttocks, and down the leg. SI joint injuries can cause tingling in the legs as well as numbness. When the Sacroiliac joint is fractured, the pain level increases and a grinding sensation is felt. A Sacroiliac nerve can respond to massages, ice treatments, and Cortisone injections. Stronger cases may respond well to physical therapy as well as electrotherapy.

Facet Joint Injury

Facet joints are bones that help you be flexible by facilitating the back movement, and bending over. Facet joints are, for the most part, fixed and provide a stable environment for the vertebral Column. Trauma to facet joints occur when the joints are weakened and the spinal cord is pinched. The most common symptoms of a facet joint trauma is felt in the lower back and will radiate through the buttocks and stops at the thighs. Cervical will be felt through the neck, shoulders, and upper back.The pain is able to go away if the joint is able to slip back into the correct position. Chiropractic care, physical therapy, and heat are the most common ways to treat a Facet Joint Injury. Surgery is generally only used in rare and traumatic cases.

Knee Injuries

Two of the most common injuries to the knee in a motor vehicle collision is to the PCL (Posterior Cruciate Ligament), and the ACL (Anterior Cruciate Ligament). PCL is located at the back of the knee which connects the tibia and the femur. The injury associated with a PCL is weakness of stability, and sensation of pain in the knee. ACL is another major ligament deep in the knee. It provides movement in the knee joint. If the ACL has sustained severe damage, a surgical ACL reconstruction may be needed. If, invasive procedure such as a surgery will not be performed, then at least six months of physical therapy will be needed to heal from a torn ACL.

If you are suffering from any of these common joint injuries as a result of a motor vehicle collision and need help resolving your claim effectively with the at-fault party’s insurance company, please contact an experienced Arlington TX personal injury attorney represent you.


Thanks to our friends and contributors from Brandy Austin Law Firm, PLLC for their insight into common joint injuries from car accidents.

Office Workers Suffering from Upper Back Pain: Do I have a case?

Back injuries are very common workplace injuries for many occupations. However, many individuals do not immediately think of office work as the primary reason for developing a back injury. Upper back injuries are often the result of working in a clerical employment environment and are more common than many people realize. Many times these injuries can also be claimed by individuals who have had a specific amount of stress placed on their upper backs while working constantly in a standing position as well. While office work is rarely labor-intensive, it is still a positionally sedentary occupation in many instances, especially when the clerk is constantly performing job responsibilities from one location in a stressful position.

Repetitive Injury Workers Compensation Claims

While sitting in one position does not necessarily produce a repetitive motion disorder, it can be a condition that results in upper back pain over a long period of time. There are rarely any accident reports at work that will support how an upper back injury occurred, but the long-term employment record and description of job responsibilities may serve as documentation that the situation developed in the workplace. Unless there is a specific accident, these are work injuries that take years to develop. Problems in these claims are usually centered on a denial by the employer’s workers compensation insurance company, stating that the injury is actually the result of an activity performed outside of work. The serious nature of a back injury and potential disability ruling that could cap the compensation available means that employers and insurance companies alike generally fight these injury claims.

Medical Documentation

Whenever there appears to be a medical problem with the upper back that could be attributed to a work situation, it  always advisable to seek medical attention as soon as the injury is realized. Suffering through the pain without seeking medical attention could be construed as an indication the injury is not as severe as claimed. Medical testing results can be used as documentation that the upper back area has characteristics that are not normal and could have easily been created by positioning while working in the office. Ergonomics is still a rather new consideration by companies with regard to their office staff, and many times there is no record of an employer attempting to alleviate the problem. With no accident report available, continually needing medical attention for a back problem, including pain medication, could still be sound evidence of a potential workers comp claim.

Contact a Workers Comp Attorney

It may not be wise to attempt working through pain in the upper back area, because it could easily become a detriment to ongoing health. Pain is always an indication that something is wrong physically, and it is important to respond to the message. As soon as you realize there is a medical problem, it may be important to consult with an attorney, even if you are apprehensive about filing a claim because of the struggles that may ensue following a medical leave from work. This is a difficult decision for many, but delay only works to the advantage of the employer who is attempting to avoid a claim altogether. If an employee has already been let go for some different reason, the claim may still be made by the injured worker when they have an aggressive and effective workers compensation attorney, like Wayne Cohen, handling the case. Don’t let a potential injury compensation claim get away, when it could be a component of a disability claim. You work for your compensation rights, and your attorney can do the fighting for you while you focus on rehabilitation.


Thanks to our friends and contributors from Cohen & Cohen, P.C. for their insight into workers compensation practice.

5 Common Knee Injuries in Personal Injury Cases

After the shoulder, the knee is the most complex joint in the human body. However, as any orthopedic surgeon or athletic trainer may confirm, the knee is injured much more often than the shoulder. The reasons behind this observation are that the knee is a weight-bearing joint, and the knee has less range of motion than the shoulder. In this post , we’ll take a look at the five most common type of knee injuries that are found in personal injury claims.

  1.   Meniscal Injuries

The meniscus cartilage are wedge-shaped bands of fibrous tissue that lie between the femur and the tibia. They are often referred to as the “shock absorbers of the legs.” Tears on the menisci can be either complete or partial. The partial tears generally respond more readily to splinting and conservative management, while complete tears will require surgical repair in order to limit damage to the joint space.

  1.   Fractures

The most common fracture of the knee involves the patella, or kneecap, followed by the upper portions of the tibia and fibula, and then the lower femur. Fractures are most commonly the result of motor vehicle accidents and falls in which the point of impact with the ground is the front of the knee.

Fractures of the patella, which are much more common, are grouped into four categories: stable, displaced, comminuted, and open.

  • Stable fractures The bone sections on either side of the fracture are not displaced. This type of patellar fracture usually heals with rest and immobilization.
  • Displaced fractures The bone sections are no longer in alignment, and there may be a considerable gap between the fractured pieces. These injuries usually require surgery to repair and there may be associated tendon and/or ligament damage.
  • Comminuted fractures These occur when the patella is broken into 3 or more pieces. These fractures are unstable and always requires surgery.
  • Open fractures Also known as compound fractures, they involve exposure of the bone fragments through breaks in the skin. Open fractures will always require surgery and often lead to instability of the knee well after healing is complete.
  1.   Posterior Cruciate Ligament (PCL) Injuries

The posterior cruciate (“cross-shaped”) ligament lies at the back of the knee, and helps connect the tibia and femur. It also is most commonly injured in motor vehicle accidents or falls that involve a twisting movement. PCL injuries are usually incomplete tears that respond well to rest and immobilization in a cast or splint.

  1.   Collateral Ligament Injuries

The collateral ligaments lie on either side of the knee, with the medial collaterals lying along the inside of the joint and the lateral collaterals along the outside of the joint. These injuries are usually caused by direct contact force applied to the lateral (outside) aspect of the knee during athletics, but are also common in motor vehicle/pedestrian accidents. In the latter type of trauma, there are usually fractures associated with the ligament injuries and recovery can take several months.

  1.   Tendon Tears / Ruptures

Two tendons that attach to the patella are the patellar tendon, which joins the lower patella to the upper tibia, and the quadriceps tendon, which attaches the quadriceps muscle to the upper patella. These tendons may either partially tear, or rupture in response to trauma and may require surgical repair.

If you think your knee injury is the result of someone else’s negligence, you may have a right to compensation. Connect with a Couer d’Alene ID personal injury lawyer today, to discuss your potential case.


Thanks to our friends and contributors from Bendell Law Firm for their insight into emotional distress.